Hansel
Hansel is a high-end digital gifting brand that brings the warmth, emotion and personalisation of a physical gift giving experience into the virtual world.
Disciplines: Identity, Digital, Web
Created at: CI Studio
Year: 2024
Created at: CI Studio
Year: 2024
Challenge
Creating an extensive adaptable visual system that can be customised for various gifting occasions and various users.
Creating an extensive adaptable visual system that can be customised for various gifting occasions and various users.
Solution
Utilising a serif typeface to allude to traditional gifting, complemented by modern celebratory dot graphics. Incorporating muted & vibrant colours to establish versatility for the gifting occasions.
Utilising a serif typeface to allude to traditional gifting, complemented by modern celebratory dot graphics. Incorporating muted & vibrant colours to establish versatility for the gifting occasions.
